tourism campaign performance

20 Australian travel influencers driving tourism campaigns in 2026 — Photo by Luke Miller on Pexels

Micro Niche Travel Wins Over Mass Media?

Micro niche travel delivers higher ROI and lower cost per acquisition than mass media, proving it can out-perform traditional campaigns. In 2026 Australian tourism boards saw a 25% lower cost per acquisition and a 120% boost in engagement by tapping the top 20 travel influencers. This result reflects a shift