australian tourism influencer marketing

australian tourism influencer marketing

Australian Tourism Influencer Marketing: The Secret $4.5 Million Switch

Australian Tourism Influencer Marketing: The Secret $4.5 Million Switch Exclusive analysis reveals that state and territory tourism boards have over $4.5 million AUD allocated specifically to influencer collaborations in their 2026 strategic marketing plans. The $4.5 million earmarked for influencer work is divided between multi-year sustainability ambassadors,